Rubber duckies symbolize what Cradle to Cradle author and architect Bill McDonough calls our “strategy of tragedy.” The squeaky, nostalgic bath toy is made from toxic chemicals that have been linked to cancer, birth defects, and other reproductive problems. In a 2005 speech that he delivered to the Industrial Designers Society of America, McDonough boldly asked his colleagues: “What kind of society would make something like this to put in the mouths of children?” The room was silent. “Design is the first signal of human intention,” he continued. “What is your intention?” It was another great question that cuts past nonsense to get to the ...
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