Skip to Main Content
The High-Purpose Company
book

The High-Purpose Company

by Christine Arena
May 2010
Intermediate to advanced content levelIntermediate to advanced
304 pages
7h 38m
English
HarperCollins Publishers
Content preview from The High-Purpose Company

5:

Set Intent…Then Purpose

A good intention clothes itself with sudden power.

RALPH WALDO EMERSON

Rubber duckies symbolize what Cradle to Cradle author and architect Bill McDonough calls our “strategy of tragedy.” The squeaky, nostalgic bath toy is made from toxic chemicals that have been linked to cancer, birth defects, and other reproductive problems. In a 2005 speech that he delivered to the Industrial Designers Society of America, McDonough boldly asked his colleagues: “What kind of society would make something like this to put in the mouths of children?” The room was silent. “Design is the first signal of human intention,” he continued. “What is your intention?” It was another great question that cuts past nonsense to get to the ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

The Analytical Marketer

The Analytical Marketer

Adele Sweetwood, Thomas H. Davenport
Can We Afford Sustainable Business?

Can We Afford Sustainable Business?

Marco Bertini, John Pineda, Amadeus Petzke, Jean-Manuel Izaret
The Only Way Manufacturers Can Survive

The Only Way Manufacturers Can Survive

Vijay Govindarajan, Jeffrey R. Immelt

Publisher Resources

ISBN: 9780062010476Purchase book