6:
Transcend and Include
Evolution is a process of transcendence, which incorporates what went before and then adds incredibly novel components.
—KEN WILBER IN A BRIEF HISTORY OF EVERYTHING
Many companies, as they increase in size, fall into the trap of abandoning their roots and lowering overall quality. This chapter is about the opposite phenomena: that of good growth. Good growth occurs when companies experiment with making better things in better ways, leading to progressive improvements in stakeholder prosperity, nourishment, happiness, safety, and the like. Companies in this transcendent and inclusive phase seize enormous market opportunities by ingeniously leveraging their greatest strengths. As a result of good growth, such companies ...
