The Hook

Book description

Corporations can no longer just worship the bottom line. Consumers and customers want to be associated with brands that align with their values. For business success today, your company needs to tell a compelling story that creates engagement, word-of-mouth, and brand loyalty.

Product information

  • Title: The Hook
  • Author(s):
  • Release date: November 2015
  • Publisher(s): Career Press
  • ISBN: 9781632650122