CHAPTER 4

The Boss—It Starts at the Top

Your company’s culture is how your people behave on a day-to-day basis, regardless of what your mission, vision, and values statement says. These daily behaviors exist whether or not they align with your strategic vision. The best way to unleash your company’s hidden growth potential is to model your desired culture at the top. In this chapter, we’ll explore what that means and identify some actions you can take today to get your leadership team to behave in concert with your strategic vision.

You Have Too Many Direct Reports

“We’re a flat organization,” the CEO of a growing marketing agency tells me. “I don’t want to be management heavy.”

The companies I work with are vocal about their aversion to big ...

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