O'Reilly logo

The Human Being’s Guide to Business Growth by Gregory Scott Chambers

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

CHAPTER 6

The Front Lines—Tactics to Help Everyone Sell

Everybody sells. From the time we’re old enough to want something, every one of us has been fine-tuning our ability to persuade others. However, once we are asked to do “sales” all of those skills are suddenly lost to the wind. We conjure up an image of Herb Tarlick from WKRP in Cincinnatti or Alec Baldwin’s character in Glengarry, Glenross, our heart starts racing, our palms get sweaty, and we freeze up. What is it about the term “sales” that causes such a visceral reaction?

The issue is talking someone into buying something that no one needs.

If your job is selling a product or service to someone who doesn’t need it, you have to resort to behaviors and tactics that are unsavory at best ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required