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The Human Brand: How We Relate to People, Products, and Companies by Susan T. Fiske, Chris Malone

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For my beautiful wife, Beth, and our remarkable sons, Charlie, Henry, and Patrick. You will always be my greatest love, passion, pride, and inspiration. CM

For my inspiring husband, Doug Massey, and our wonderful children, Geoff, Lydia, and Vanessa. Our twenty-first-century family is my cherished delight in every way. STF

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