CHAPTER 8

THE UNICORN’S SOCIAL GIFTS

The unicorn’s social gifts are the set of traits that are indispensable for working in an effective way with other people, moving with ease in a dense network of social relations. These gifts can apply to our interactions with our teams, colleagues, bosses, senior management; with customers, external partners, investors, and anyone else with a role in a business ecosystem; and also with family members, friends, acquaintances, and others surrounding us in our private life. These are fundamental characteristics for doing innovation holistically, utilizing a community’s collective know-how, and avoiding dangerous roadblocks on the way.

Unicorns Are Kind, Sincere, and Trustworthy

Unicorns possess humanity, generosity, ...

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