The Human Side of Innovation Discussion Guide
This is a series of questions that you can ask yourself, use to assess your teams, or leverage to appraise the culture of an entire organization. Are you people in love with people?
Am I Driving Innovation with a Human-Centered Approach?
• In my innovation projects, am I putting the creation of value for people as my ultimate goal? Or I am compromising too much, creating average solutions that I will then try to protect with barriers to entry?
• Am I trying to commercialize a technology just because it’s in my pipeline and it’s unique, or affordable, or defendable—but the technology doesn’t deliver authentic value for people?
• Am I trying to commercialize a brand even if it doesn’t resonate with ...
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