CHAPTER FIVE
Customer at the Core: The MHI Global Sales System™
In this chapter, we’re going to introduce the MHI Global Sales System™. However, let’s be clear about something from the start. This is not some clever marketing representation of the newest way to talk about the oldest profession. (Yes, sales is indeed the oldest profession, beginning with the first barter of goods or services of any kind between the earliest inhabitants of Earth.)
The MHI Global Sales System is simply a representation of what the sales function is. It is what our clients at MHI Global do. It is what we do. My guess is, in its simplest form, it depicts what your ...
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