HYPE STRATEGY #1
MAKE WAR, NOT LOVE
Mass movements can rise and spread without belief in a God but never without belief in a devil.
Shep Gordon had a problem.
His client Alice Cooper had finally made it in America. Not only that, but Gordon had landed the band the gig of a lifetime—a headlining spot playing the 10,000-seat-capacity Wembley Arena in the United Kingdom. Unfortunately, the band had only managed to sell 500 of these seats, and there was less than a month before the big show.
Gordon had been in a similar spot before. When he had first started working with the Alice Cooper Band in Los Angeles, the mellow Southern California audiences hated the band’s harsh garage rock sound. Never one to be deterred by something as ...
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