HYPE STRATEGY #12

FETISHIZE WORK, MASTER EFFORTLESS DOING

Through actionless action they can make the whole world do as they will and yet not be wearied.

—CHUANG TZU

Gary Vaynerchuk produces a ton of material in the form of videos, articles, books, and podcasts dedicated to the subject of how important it is to constantly hustle. According to this flood of media, he regularly stays up until three in the morning, sending and responding to emails to cement connections. He spends every spare minute he has on social media—in between meetings, in cars, during commercials, and in the bathroom. And when he’s not doing all that, he’s creating content and running his company. Furthermore, those who are not doing this—well, that’s totally their right—but ...

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