The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers

HYPE STRATEGY #4

GIVE THE LITTLE BABIES THEIR MILK

The bull gets inured to the plough by slow degrees.

—OVID

Life was hard in Paradise Valley.

Many of the residents of the Detroit neighborhood were African Americans who had migrated from the South in hopes of a better life courtesy of Ford Motors. However, by the 1930s it had already become clear to most who had made the move that an unofficial combination of inflated interest rates, discriminatory housing policies, and racial violence made social mobility every bit as difficult as it was in the land of sharecropping. It was Jim Crow with different packaging.

It was into this environment that Wallace D. Fard first emerged.

The first thing people noticed about him was how he dressed. In addition ...