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The Idea-Driven Organization by Dean M. Schroeder, Alan G Robinson

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5

How Effective Idea Processes Work

IN 1992, MARTIN EDELSTON, CEO of Boardroom Inc., a Connecticut-based publisher, hired the iconic management guru Peter Drucker to come and spend a day at his company. Edelston had no particular goals in mind for the visit; he simply wanted Drucker to take a look at his company and tell him how to improve it. At the end of the day, Drucker gave him a piece of advice that would transform the company: ask every employee to come to his or her weekly departmental meeting with an idea to improve the company or his or her own work. Edelston took the advice and started right in.

Initially, wanting to maintain control, he personally reviewed and approved every idea. His method was to go through the week’s ideas on weekends ...

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