CHAPTER 4The Environmental Agenda
Is an environmental vision and activity bad for business?
How you answer this question will determine the level of commitment your company gives to environmental issues. If you view such work primarily as a cost to the business, your commitment will most likely be minimal. The company will follow the law regarding environmental regulations—at best it will conduct a few PR activities, and if a crisis occurs, it will take the necessary corrective actions.
To take a more proactive, forceful, and credible approach, companies need to see environmental work as something more than reaction to problems. Better still, they need to flee the mentality that views it as essentially a public relations issue. They must understand ...
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