CHAPTER 10Working as One Company
Big global retail companies such as Ikea face two important questions and potential contradictions when establishing the best ways of organizational structure and day-to-day operations. One is how to combine strong specialist functions within “one” company view and approach. In other words, they must grapple with how to combine a functional and a process-oriented organization. To reiterate an earlier point, differentiation through controlling the whole value chain is key to success. This will only be achieved, though, if the company can make it work in an efficient and integrated way. The answer to that challenge is process orientation.
The second question for companies is how to combine an entrepreneurial spirit ...
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