[1] Avatar is used loosely in this case to mean the character in the story with whom the reader identifies; the degree to which the reader identifies with the character is the degree to which the character becomes an avatar. I feel that this application is not direct but has relevant extensions to role-playing environments.

[2] Intel runs a forum on precisely this discussion point:

[3] Jeffery Hightower explores how sensing technologies can use actions performed at a location to automatically label places at locations. His research claims that behavior can be sensed and then used to determine place and predict motivations.

[4] McLuhan’s The Medium Is the Message ...

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