Chapter Six


Recruit Holdings, owner of Indeed and Glassdoor, has $23 billion of revenue across businesses in HR, education, and marketing. Yet even at this scale, the company is able to identify imaginative ideas from its employees and spread those ideas to inspire collective exploration by new teams, resulting in profitable new businesses. As Takanori Makiguchi, executive manager of Recruit’s Management Competence Research Institute, said to us: “Recruit needs to change constantly. This means changing minds.”1

An example of one person’s idea being amplified to inspire others is the story of Fumihiro Yamaguchi. In 2010, Yamaguchi was a middle manager in Recruit’s education division. While doing customer research, he noticed ...

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