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The Impact Code by Simon Tyler

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14. CLOTHES LINE

Your appearance acts as an outward symbol of your brand, has undeniable impact, and can be a reflection of your inner state of mind. Your appearance is your packaging and acts as part of your presence, and it does matter. It is the first method of communication with anyone new and is the most significant way to communicate many messages, non-verbally, and show that you really do mean business.

Eighty per cent of communication is non-verbal, but what many people fail to appreciate is the role clothing plays in non-verbal communication. Your clothing has an impact on the way your words are interpreted; clothing can suggest congruence, ...

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