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The Impact Code by Simon Tyler

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15. FIFTY SHADES OF BLUE AND GREY

Getting the colour of your clothing right is one of the most underestimated aspects of addressing the impact your clothes make; people can spend thousands with colour consultants to get this right. It’s more than just matching colour tones to skin colour and complexion, it has an impact that runs deeper and runs alongside ‘clothing communication’. Ever wondered why politicians always wear rich navy suits? Because navy communicates authority, strength and power; it’s the uniform colour for the police and underpins their position of authority.

Having combated my initial trepidation, I began to work with Andrew Field, ...

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