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The Impact Code by Simon Tyler

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3. THE BIG

There are few phrases as powerful, as evocative, as: “I am…”

People need to understand, clearly, who you are and how you operate in order to follow you, to advocate your work and to support your leadership vision. As leader, your role is to provide a clear and consistent message to follow.

When I first meet a coaching client I often invite them to complete a few “I am..” exercises, as it tells me a lot about their attitude, self-belief, expectations and aspirations.

“I am…” is a verbal tool through which to enhance any aspect of our circumstances, feelings and experiences. Only humans are able to do this. Every time you use the term ...

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