12. ICSM and Your Organization
“We don’t make the products you buy; we make the products you buy better.”
—Tagline from BASF television commercial
To this point, we have continually stated that the ICSM is a process generator, not a process. There are two reasons that we continue to hammer this thought home. First, it is true (q.e.d.)—that is the way the original spiral model was defined, although rarely how it was used. And therein lies the second reason—the way to use the ICSM is as a process generator.
In Chapter 11, we described patterns and common cases, and provided examples for the way ICSM can be applied to specific projects. This is important because we have also stated that the ICSM is not a one-size-fits-all process (remember Motel ...