CHAPTER FIVE

Competitive Advantage

Delivering the Creative Value Proposition

ONCE THE PRINCIPLES of people management and executive leadership are in place and the workforce and top team are prepared and engaged, the India Way points toward building organizational architecture, company culture, and fresh approaches to reaching customers into creative value propositions. Building on people management and executive leadership, this chapter focuses on the distinctive ways in which Indian business leaders find competitive advantage and on how they succeed through creative value propositions.

We often think of strategy formation in large U.S. corporations as an analytical exercise, based on customer research, competitor intelligence, industry analysis, ...

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