Chapter 10: Graphics and Type

by Amy Nehez-Cuffaro


The presentation of ideas and information is often a critical component in the product development process. A well-orchestrated visual presentation can create context for an idea, represent intangibles, and explain the details of a concept or concepts. Because page layout and image creation are so easily handled with computers, it is essential for the industrial designer to have a rudimentary knowledge of graphic design terminology, page layout, and file preparation. The Graphic Design Reference + Specification Book (Rockport, 2013) is an excellent reference for graphic design terminology.


Because type is measured and described in a language that is unique to the ...

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