CHAPTER 5
Discover and Validate Customer Needs
Test your assumptions and emergent product solutions through continuous customer feedback.
What you’ll learn in this chapter
1 Why you must conduct product discovery and validation with customers both from the start of, and continuously throughout, the product lifecycle.
2 How to structure a routine and low-effort validation process to improve product decisions, building customer empathy.
3 How to get the most from user interviews, validating whether users value and can use your potential product solution to achieve their goals.
Are You Building the Right Product?
Product discovery is the gathering of customer insights and evidence in order to
• build empathy for your customers and understand ...
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