CHAPTER 10
Launch for Impact
Bring your product into the market smoothly, exciting customers and stakeholders with your solutions.
What you’ll learn in this chapter
1 How to ensure smooth deployment of new functionality to users, in close collaboration with your technology teams.
2 How to work effectively with your organization to successfully manage an impactful and exciting market launch.
3 Disciplined techniques to reduce risk prior to launch, and to address high-visibility issues after launch, so as to maximize customer satisfaction and meet business expectations.
Launch to Delight Customers and Keep Stakeholders Happy
Launching new products and functionality is one of the more complex processes in an organization.
• It involves the ...
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