CHAPTER 12

Advance Your Career

Evaluate your skills and identify professional growth opportunities.

What you’ll learn in this chapter

1  Perspectives on how to view your strategic role and responsibilities in a modern technology organization.

2  Five superpowers that outstanding product managers possess and that you can acquire.

3  How to view your product management career trajectory, with advice for aspiring but nontechnical product managers.

No, You’re Not the CEO of the Product

Often thrown about as a catchphrase, “the product manager is the CEO of the product” is not entirely true. You don’t have the power of a CEO to assign people to specific roles or tasks—quite the opposite. You have no direct authority (although that doesn’t mean you ...

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