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The Innovation Book by Max Mckeown

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Seeing what others do not see

Before innovation – or practical creativity – there is insight. You must see the world differently. You need to see gaps between what is and what can be. As an innovator, the ability to see what others cannot see is valuable. You may see puzzles to be solved or the final piece of the puzzle. You see further or differently.

Frequency – Every problem. Every opportunity. Key participants – You. Innovation rating:****

According to George Yancopoulos – the chief scientific officer of Regeneron – he got into the drugs business because he had an insight. He is a drug hunter who has figured out how to develop new treatments for less money. In an industry where big players spend $10 billion for each new drug, his company spends ...

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