Altshuller’s innovation pyramid

Not all new ideas are equal. And so it’s useful to think about what kind of innovation you want and what kind of innovation your new idea might eventually become. You can’t be sure that a revolutionary idea will lead to a revolution, or that an idea that doesn’t seem new won’t one day change history. But you can learn to better understand the ways in which innovation has an impact.

Innovator’s insights

Innovator’s insights

An important question about any particular new idea is whether it makes anything better. It may not be as new as you think, or it may not be as useful as you think. That doesn’t mean that new ideas should be rejected ...

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