Altshuller’s theory of inventive problem-solving (TRIZ)
Innovators want both aspects. They don’t want to live with compromise. You can find opportunities for valuable innovation by simply looking at unwelcome compromises in existing ideas. You want the product to be high quality and low cost. You want the service to be sophisticated and easy to use.
When trying to solve a specific problem, it’s tempting to just try something and see whether it works. You think of a specific solution and give it a go. You may think it will succeed and then be surprised when it doesn’t. Or you may assume that you will have to try, try, try again. ...