Altshullerâs theory of inventive problem-solving (TRIZ)
Innovators want both aspects. They donât want to live with compromise. You can find opportunities for valuable innovation by simply looking at unwelcome compromises in existing ideas. You want the product to be high quality and low cost. You want the service to be sophisticated and easy to use.
Innovatorâs insights
When trying to solve a specific problem, itâs tempting to just try something and see whether it works. You think of a specific solution and give it a go. You may think it will succeed and then be surprised when ...
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