About the Authors

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Jeff DeGraff has an unorthodox approach to life. A professor at the Ross School of Business, at the University of Michigan, his life is full of the twists and turns of an innovator. A true Artist,* he has tried things, faced failures and successes, and charted his own course, continually looking at what’s beyond the horizon. Inspired by Walt Disney, he follows the mantra “Keep moving forward.”

Having gained his doctorate degree in just two years when he was only 25, Jeff turned down an academic position at a prestigious Ivy League university only to become the youngest executive at the fastest-growing pizza company in the 1980s. ...

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