CHAPTER 3

Constructive Conflict

The Innovation Code is an argument waiting to happen. Put an Artist, an Athlete, a Sage, and an Engineer in one room, and give them a problem to solve; things will get messy. When four intensely different—and in many ways opposing—viewpoints come together, conflict is a given. But conflict doesn’t have to be a bad thing. In fact, conflict is the very force that will bring about the best outcome in almost any given innovation initiative. The only way to create unlikely yet groundbreaking, provocative, and winning solutions is to build a team that doesn’t agree—a team that challenges each other by combining deeply dissimilar worldviews.

The Innovation Code is less like fission—the separation of a heavy, unstable ...

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