CHAPTER 7

When Artists and Engineers Meet: An Exercise in Constructive Conflict

Artists are highly imaginative and pulled forward by their big-picture vision. Engineers are objectively scientific and driven by processes that provide data and direction. While Artists are stronger in conceptualizing radical new ideas, Engineers are better at making them work and putting them into operation. So the way to harness the strengths of both is to start with an Artistic vision and end with an Engineer’s detailed plan.

Metaphors are comparisons between two things that are usually unrelated. In essence, they allow us to make complex connections simple and legible. For example, when we see a television commercial comparing drinking a soda to jumping into ...

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