The intuitive mind is a sacred gift and the rational mind is a faithful servant. We have created a society that honors the servant and has forgotten the gift. —Albert Einstein

Let’s start this book by examining how and why we do this. Chapter 1 outlines the challenges human nature introduces into the innovation process, and discusses the origins of the Zero-Gravity-Thinker concept. Chapter 2 provides an in-depth look at Groupthink, one of our best understood, but most commonly practiced innovation-constraining behaviors. And Chapter 3 details ExpertThink, the tendency we have individually and organizationally to stick with “what we know”—an anti-innovation recipe if ever there was one. This portion of the book outlines ...

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