PART IIIDEFYING GRAVITY
Theory is splendid, but until put into practice it is valueless. —James Cash Penney, founder of JC Penney Department Stores
Part III of this book addresses the “how to” of overcoming the burden of what we know.
Chapter 7 outlines the roles a Zero-Gravity Thinker can play, with particular emphasis on the underutilized but highly powerful Collaborate role. Chapter 8 provides guidance for when to engage and where to find a Zero-Gravity Thinker to play this role, and Chapter 9 gives practical advice for working with outsiders in this capacity.