The Innovation Killer: How What We Know Limits What We Can Imagine And What Smart Companies Are Doing About It

PART IIIDEFYING GRAVITY

Theory is splendid, but until put into practice it is valueless. —James Cash Penney, founder of JC Penney Department Stores

 

Part III of this book addresses the “how to” of overcoming the burden of what we know.

Chapter 7 outlines the roles a Zero-Gravity Thinker can play, with particular emphasis on the underutilized but highly powerful Collaborate role. Chapter 8 provides guidance for when to engage and where to find a Zero-Gravity Thinker to play this role, and Chapter 9 gives practical advice for working with outsiders in this capacity.

Chapter 10 is the do-it-yourself section. Even without Zero-Gravity Thinkers, teams can improve their innovation quotient (IQ) by using these techniques. And Chapter 11, the final ...