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The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success by Carmine Gallo

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CHAPTER 6Seek Out New Experiences

Part of what made the Macintosh great was that the people working on it were musicians, and poets, and artists, and zoologists, and historians who also happened to be the best computer scientists in the world.

—STEVE JOBS

The company name “Apple” fell from a tree, literally, dropping right into Steve Jobs’s vision of what a computer should be—simple and approachable. When Jobs and Woz formed a partnership to build computers, the then twenty-one-year-old Jobs was still seeking spiritual enlightenment seven hundred miles from his parents’ modest, single-story home in Los Altos, California. Although Jobs had dropped out of Reed College, in Portland, he returned to Oregon periodically to share ideas with like-minded ...

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