Index

Abt Electronics, 190–92

Abt, Mike, 190–91

Aby, Sharon, 31, 54, 122–23

Ahmed, Nazim, 125–27

Amelio, Gil, 105

Apple. See also Jobs, Steve; individual products of

commitment to excellence and, 122–24

core customers of, 106–7

first business plan of, 203

focus groups and, 111–12, 113

founding of, 51–52

guiding philosophy of, 150

history of naming, 81–82

influence of, 5

innovation at, 61

listening to customers and, 111, 113

mantra of, xi, 94–95

Preliminary Confidential

Offering Memorandum of, 49–50

recruitment at, 31

simplifying product line of, 137–39

“Think Different” ad campaign of, 108–9

website of, 150–51, 168

Apple I computer, 84

Apple II computer, 45, 84–85

Apple logo, 157

Apple Stores, 175–76

consultants at, 182–84

enriching lives and, ...

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