
Business Management / Lean Methods & Implementation
Tony Sgroi has developed an innovative approach to making marketing decisions on a Lean basis.
... He includes an interesting visual system for assessing and communicating the quality of any
prospective marketing opportunity.
—Philip Kotler, Kellogg School of Management, Northwestern University
The Innovative Lean Enterprise is an interesting perspective on the planning process. Its
approach is both easy to apply and benecial. A should-read for anyone in any eld of business.
—Chris Mills, President, North America Consumer Products, BIC USA Inc.
Very rarely does a book get published that can mak ...