Business Management / Lean Methods & Implementation
Tony Sgroi has developed an innovative approach to making marketing decisions on a Lean basis.
... He includes an interesting visual system for assessing and communicating the quality of any
prospective marketing opportunity.
—Philip Kotler, Kellogg School of Management, Northwestern University
The Innovative Lean Enterprise is an interesting perspective on the planning process. Its
approach is both easy to apply and benecial. A should-read for anyone in any eld of business.
—Chris Mills, President, North America Consumer Products, BIC USA Inc.
Very rarely does a book get published that can make a huge difference to a business. The Innovative
Lean Enterprise is such a book. The information within this book is a road map to success. Every
business reaches a point where they have to innovate or perish. Tony Sgroi has given you the secret
to succeed. By implementing each step Tony Sgroi has outlined in each chapter, you will create a
building block for success.
—Ken Varga, author of How to Get Customers to Call, Buy & Beg for More!
The topic of the book from Tony Sgroi is not only for people who are interested in starting a
business, but also for any person involved in management of a business or government agency.
The composition is very clear, and his step-by-step of how-to-do portrayal assists the readers’
comprehension. ... the numerous diagrams and graphs add to or enhance the meaning and provide
a clear and attractive presentation to the reader.
—Dr. Henry C. Lee, Distinguished Chaired Professor, The Henry C. Lee Institute of
Tony Sgroi has made an important contribution to the discipline of strategic planning. The
Innovative Lean Enterprise makes it easy to discover and exploit a unique competitive advantage
for a brand, a division, or a company!
—Bryan Mattimore, Author of Idea Stormers: How to Lead and Inspire Creative Breakthroughs
Explaining how to use Lean principles to drive innovation and strategic portfolio planning, The
Innovative Lean Enterprise: Using the Principles of Lean to Create and Deliver Innovation
to Customers outlines simple, yet powerful, visual Lean tools that can enhance idea generation
and product development in your organization. It discusses customer value in the form of the
benets your customer’s desires and walks you through the processes of using Lean techniques
to effectively evaluate the quality of any prospective marketing opportunity. The book includes
easy-to-follow examples from a variety of industries, including healthcare, to help you develop
the understanding required to achieve a competitive advantage for your brand, division, or
company through Lean.
The Innovative Lean Enterprise
Using the Principles of Lean to Create
and Deliver Innovation to Customers
Anthony Sgroi, Jr.
9 781482 203905
6000 Broken Sound Parkway, NW
Suite 300, Boca Raton, FL 33487
711 Third Avenue
New York, NY 10017
2 Park Square, Milton Park
Abingdon, Oxon OX14 4RN, UK
an informa business
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