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The Innovative Lean Enterprise
book

The Innovative Lean Enterprise

by Anthony Sgroi Jr.
April 2016
Beginner content levelBeginner
315 pages
8h 44m
English
Productivity Press
Content preview from The Innovative Lean Enterprise
Business Management / Lean Methods & Implementation
Tony Sgroi has developed an innovative approach to making marketing decisions on a Lean basis.
... He includes an interesting visual system for assessing and communicating the quality of any
prospective marketing opportunity.
—Philip Kotler, Kellogg School of Management, Northwestern University
The Innovative Lean Enterprise is an interesting perspective on the planning process. Its
approach is both easy to apply and benecial. A should-read for anyone in any eld of business.
Chris Mills, President, North America Consumer Products, BIC USA Inc.
Very rarely does a book get published that can mak ...
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Publisher Resources

ISBN: 9781482203905