The Innovative Lean Enterprise

Business Management / Lean Methods & Implementation

Tony Sgroi has developed an innovative approach to making marketing decisions on a Lean basis.

... He includes an interesting visual system for assessing and communicating the quality of any

prospective marketing opportunity.

—Philip Kotler, Kellogg School of Management, Northwestern University

The Innovative Lean Enterprise is an interesting perspective on the planning process. Its

approach is both easy to apply and benecial. A should-read for anyone in any eld of business.

—Chris Mills, President, North America Consumer Products, BIC USA Inc.

Very rarely does a book get published that can make a huge difference to a business. The Innovative

Lean Enterprise is such a book. The information within this book is a road map to success. Every

business reaches a point where they have to innovate or perish. Tony Sgroi has given you the secret

to succeed. By implementing each step Tony Sgroi has outlined in each chapter, you will create a

building block for success.

—Ken Varga, author of How to Get Customers to Call, Buy & Beg for More!

The topic of the book from Tony Sgroi is not only for people who are interested in starting a

business, but also for any person involved in management of a business or government agency.

The composition is very clear, and his step-by-step of how-to-do portrayal assists the readers’

comprehension. ... the numerous diagrams and graphs add to or enhance the meaning and provide

a clear and attractive presentation to the reader.

—Dr. Henry C. Lee, Distinguished Chaired Professor, The Henry C. Lee Institute of

Forensic Science

Tony Sgroi has made an important contribution to the discipline of strategic planning. The

Innovative Lean Enterprise makes it easy to discover and exploit a unique competitive advantage

for a brand, a division, or a company!

—Bryan Mattimore, Author of Idea Stormers: How to Lead and Inspire Creative Breakthroughs

Explaining how to use Lean principles to drive innovation and strategic portfolio planning, The

Innovative Lean Enterprise: Using the Principles of Lean to Create and Deliver Innovation

to Customers outlines simple, yet powerful, visual Lean tools that can enhance idea generation

and product development in your organization. It discusses customer value in the form of the

benets your customer’s desires and walks you through the processes of using Lean techniques

to effectively evaluate the quality of any prospective marketing opportunity. The book includes

easy-to-follow examples from a variety of industries, including healthcare, to help you develop

the understanding required to achieve a competitive advantage for your brand, division, or

company through Lean.

The Innovative Lean Enterprise

Using the Principles of Lean to Create

and Deliver Innovation to Customers

Sgroi

Anthony Sgroi, Jr.

The Innovative

Lean Enterprise

ISBN: 978-1-4822-0390-5

9 781482 203905

90000

www.productivitypress.com

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