
Visual Strategy ◾ 11
ease, he decided to gather additional information. During lunch sessions, the
owner of Eatery A surveyed members of the various businesses. He found
that a very small percentage (5%) of the building population enjoyed non-
traditional foods. He also determined that the office building would receive
only 20 (approximately 2% of the building population) foreign visitors on
average per week. Armed with this knowledge, the owner of Eatery A no
longer feared the future presence of Eatery B.
From the information discussed, we can begin to list the applicable offer-
ings and form a comparison for the eateries. We can choose a scale ...