6 ◾ The Innovative Lean Enterprise
continue to keep playing this game, a fair purchase price may finally result.
To make the situation even more comedic, the salesman dictates that the
dealership is losing money on the deal. This example applies to most people
that have shopped for a car. Although dealers do not advertise their game-
playing tactics, game playing has simply become the norm for most and
must be considered, as it directly affects the outcomes of their businesses.
The 2-D map has many clear advantages and can be taught rather easily.
This allows executives to visually display the competitive landscape for the
understanding of their current state. The choice in utilizing this tool for the
definition of the current state allows f ...