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Chapter 3
Opportunity Identification
In Chapter 2 we learned how to create a visual representation of a current
strategy for a company using the visual management tools of Lean. This
was reflected in the 2-D map. We also learned how a company can define a
totally new strategy that is unique and offers a new and improved customer
experience. We saw by example that this new experience can come at a
lower cost by simply choosing alternate materials or lower-cost manufactur-
ing methods. In many cases, eliminating or reducing those offerings that do
not contribute to customer benefits (value) can reduce complexity and pro-
vide lower costs. Our examp ...