
26 ◾ The Innovative Lean Enterprise
worked through and enhanced to allow for quick and valued results when
analyzing current or future strategies. As we are interested in the continual
creation and delivery of customer value, this tool can be used to both verify if
a business is delivering customer value and provide guidance in idea genera-
tion for producing customer value. This tool will also be used to test future
ideas from techniques introduced later in this book. This tool is denoted as
the product fulfillment map
2
and is illustrated in Figure3.1.
The map in Figure3.1 will allow for the analysis of offerings from a vari-
ety of forms, su ...