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The Innovative Lean Enterprise
book

The Innovative Lean Enterprise

by Anthony Sgroi Jr.
April 2016
Beginner content levelBeginner
315 pages
8h 44m
English
Productivity Press
Content preview from The Innovative Lean Enterprise
Idea Generation ◾  53
Looking to Alternative Industries
Companies not only compete with other firms in their own industry, but
also with companies offering alternative products and services. These prod-
ucts or services can have the same form and provide the same function
(e.g., snap-on wrench vs. an SK wrench regarding the hand tool market).
Companies also compete with firms that provide substitute products. These
are products or services that have a different form but provide the same
type of function (e.g., owning a motorcycle vs. a car; both provide the same
transportation function, but in a different manner). Finally, companies com-
pete with firms offering alternatives. These are products or services that
have different forms and differen ...
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Publisher Resources

ISBN: 9781482203905