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The Innovative Lean Enterprise
book

The Innovative Lean Enterprise

by Anthony Sgroi Jr.
April 2016
Beginner content levelBeginner
315 pages
8h 44m
English
Productivity Press
Content preview from The Innovative Lean Enterprise
95
Chapter 6
Barriers to Imitation
In Chapter 5 we learned about delivering profitable innovations to targeted
customers. We learned about a company’s fixed and variable costs and how
they play a role in the profit model. We learned more about customer value
in the form of benefits companies must deliver. We learned about price elas-
ticity and how pricing should reflect the value offered. Finally, we touched
on pricing power, where companies can have greater pricing power if they
possess some form of barrier to imitation.
In this chapter we will explore some of the various forms of barriers to
imitation. Barriers to imitation, among other various it ...
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Publisher Resources

ISBN: 9781482203905