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Chapter 6
Barriers to Imitation
In Chapter 5 we learned about delivering profitable innovations to targeted
customers. We learned about a company’s fixed and variable costs and how
they play a role in the profit model. We learned more about customer value
in the form of benefits companies must deliver. We learned about price elas-
ticity and how pricing should reflect the value offered. Finally, we touched
on pricing power, where companies can have greater pricing power if they
possess some form of barrier to imitation.
In this chapter we will explore some of the various forms of barriers to
imitation. Barriers to imitation, among other various it ...