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The Innovative Lean Enterprise
book

The Innovative Lean Enterprise

by Anthony Sgroi Jr.
April 2016
Beginner content levelBeginner
315 pages
8h 44m
English
Productivity Press
Content preview from The Innovative Lean Enterprise
122 ◾  The Innovative Lean Enterprise
to the consumer, targets a large opportunity, has a high barrier to imitation,
and has a low-cost position. This is immediately recognized by the strategy
icon having four black quadrants. With respect to the benefits, our con-
figuration of feature 1 solves a problem for consumers that has been unad-
dressed for many years. Consumers in testing have confirmed that they have
been struggling with this problem, and they would feel a sense of relief if
this problem could be addressed in their daily lives. Although Competitor 1
offers a level 3 value of feature 1, consumers still prefer a better fulfillment
option for it. Remember, if two companies offer the same level of an offer-
ing attribute, one version ma
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Publisher Resources

ISBN: 9781482203905