
132 ◾ The Innovative Lean Enterprise
competitors. The convention for the BSC icon is illustrated in Figure7.11 for
the grayscale option. As a note, the previously described color and numeric
convention can be substituted for the grayscale option.
Of course, it is desirable to have a totally black BSC icon as defined by
the convention in Figure7.11.
Disruptive Innovation
The traditional approach to company growth comes in the form of sustain-
ing innovations. Sustaining innovations are product improvements fulfill-
ing more of the sophisticated needs of the market. These improvements
represent higher-performance attributes most valued by the ind ...