
146 ◾ The Innovative Lean Enterprise
applicable row and column. This is illustrated in Figure8.5. From Figure8.5,
the “neutral” rating of the dysfunctional column intersects the “like” rating of
the functional row, indicating an attractive requirement. Thus, the ski grip-
ping well on hard snow is an attractive requirement.
From Figure8.5, we can see the possible results that can be generated
from the Kano evaluation table. The letters in the Kano generation table are:
◾ A = Attractive requirement (previously discussed).
◾ M = Must-have requirement (previously discussed).
◾ O = One-dimensional requirement (previously discussed).
Kano Evalua ...