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Chapter 9
Strategy Transformation
Process
In this chapter, the strategy transformation process will be discussed. The
process will bring together all of the tools and discussions previously pre-
sented. Since the many details of the strategy transformation process have
been fully described in previous chapters on an individual basis, this chapter
will discuss the process at a higher level. It is the intention of this chapter to
prepare the reader for a detailed example utilizing the entire strategy trans-
formation process.
Strategy always begins with the understanding of the current state.
Companies must understand their competitive positio