Strategy Transformation Process ◾ 167
level, and finally, barriers to imitation. If you desire, you can add other
metrics, such as pricing power. On the other hand, you can remove a
metric or two if they are not applicable to your business. It should be
noted that the idea prefiltering grid is a discussion tool used to help man-
agers decide which offerings should be immediately removed. Immediate
removal eliminates the waste of including nonessential offerings to detailed
analysis when it is not necessary.
The final list will be subject to evaluation using the Kano evaluation table
and by asking targeted customers to rate the relative importance and sat-
isfaction for the potential ideas. The ideas that remain from this stage will
finally be anal ...