
Strategy Transformation Example ◾ 183
− Generate new potential offerings based on customer input (utilize
internal or external industry perspectives).
− If multiple ideas can form alternate themes, group the new ideas into
distinct groups or clusters.
Acme Cleaning Company then decided to gain the voice of the customer.
It began to study the ways customers experience their current chemical
cleaning products. It wanted to gain insight on how people used and stored
the various products. During this study, Acme Cleaning Company per-
formed some various internal industry perspective studies, beginning with
interviews, focus groups, and finally, ho ...