
198 ◾ The Innovative Lean Enterprise
Potential Offering
(Idea) Offering Type Importance Satisfaction Opportunity
Effective cleaning M 10 2 8
Effective terminology
and trust
A 9 1 8
Home safety M 10 4 6
Availability A 8 2 6
Ease of use O 8 2 6
Credible source M 8 2 6
Pleasant fragrance O 8 3 5
Emotional well-being O 8 4 4
Solvents O 5 4 1
Sandpaper pads O 4 8 –4
Figure 10.23 Ranked opportunity scores. (From Anthony Sgroi Jr.)
Perfect Possible Score
Offering Attributes
Effective Cleaning
Effective Terminology and Trust
Home Safety
Availability
Ease of Use
Credible Source
Pleasant Fragrance
Emotional Wellbeing
Solvents
10
10
9
10
8
8
8
8
8
5
10
8
8
6
6
6
6
5
4
1
10
5
2
5
6
5
6